Franchise Expansion Plan
India’s first food truck that gives 100% cashback on every meal — redeemable on BlackTree fashion.
The BlackTree food truck franchise lets you run India’s first food truck that gives customers 100% cashback on every meal.
Executive Summary
The BlackTree Food Truck is a thriving brand that combines clothing and food trucks, popular for its innovative concept and delicious offerings. The food truck not only serves delectable food but also showcases BlackTree clothing.
In an unprecedented move, BlackTree Food Truck offers 100% cashback on every food purchase, which customers can redeem on clothing products. It is the first of its kind in India, with no comparable competitor.
To expand nationwide, this franchise plan creates a profitable, win-win model for the brand, franchisees and customers — with an initial investment of INR 30 lakhs.
The Franchise at a Glance
Company Overview
- Brand: BlackTree Food Truck
- Offering: a fusion of food and entertainment served from a mobile food truck
- Objective: rapid expansion through a franchise network across India
Unique Selling Points
- First-of-its-kind food truck concept in India
- Live food-making for transparency and trust
- Real-time entertainment and laser shows
- Cashback redeemable on fashion products
- Strong focus on hygiene and eco-friendly practices
Franchise Model
- Franchise fee: INR 5 lakhs (one-time, non-refundable)
- Royalty: 6% of monthly net sales
- Term: 5 years, renewable
- Total investment: ≈ INR 30 lakhs
Franchisee Support
- Site selection and evaluation
- Customised truck design, equipment and layout
- Comprehensive training for franchisee and staff
- Marketing and promotional support
- Ongoing operational and technical support
Expansion Strategy
- Targets: Tier 1, 2 and 3 cities across India
- Franchisees: passionate entrepreneurs with local market knowledge
- Marketing: social media, print and local events
- Partnerships: local businesses, festivals and events
Financial Projections
- Break-even: 12–18 months
- Expected ROI: 35–40% within 3–5 years
Implementation Timeline
- Phase 1 (0–1 week): marketing materials, franchise agreement, training manuals
- Phase 2 (1–2 months): franchisee recruitment and onboarding
- Phase 3 (1–2 months): launch food trucks
Success Factors
- Unique food + entertainment concept
- Strong brand identity
- Quality training and support
- Well-planned marketing
- Flexible local operations
Growth Initiatives
Regional Cuisine Integration
Regional delicacies on the menu, created with local chefs and food experts.
Advanced Technology
AI-powered ordering kiosks and a mobile app to order, track trucks and access rewards.
Strategic Alliances
Food-delivery platforms, corporate offices, universities and residential communities.
Franchisee Mentorship
New franchisees are paired with experienced operators for guidance and support.
Health & Wellness
Healthier menu options and partnerships with gyms and fitness events.
Sustainability
Solar-powered trucks and ingredients sourced from local farmers.
Pop-Ups & Collaborations
Events with local artists and co-branded menus with popular restaurants and cafés.
Financing Assistance
Help with financing or loan options for prospective franchisees.
Continuous Innovation
Ongoing market research to keep the menu and experience ahead of the competition.
Customer Benefits
- 100% hygienic food: strict hygiene standards that build confidence in the quality of every meal.
- 100% cashback: rewards redeemable for exclusive fashion products — adding value and loyalty.
- Live food-making: an open kitchen that shows the freshness of every meal.
- Real-time entertainment and laser shows: live music and a fun atmosphere while dining.
- Unique fusion of fashion and food: a one-of-a-kind combination that sets the brand apart.
- Customised regional menus: local tastes with consistent core offerings.
- Eco-friendly practices: eco-friendly packaging, waste management and recycling.
- Online ordering and tracking: GPS to locate nearby food trucks.
- Seasonal promotions and loyalty programmes that reward repeat visits.
- Community involvement: local events and charitable causes.
These benefits set BlackTree Food Truck apart from competitors and create a memorable experience that customers return for — and talk about.
Investment Breakdown
- Franchise Fee
- INR 5 lakhs — one-time, non-refundable fee for the right to use the BlackTree Food Truck brand, systems and support
- Customised Food Truck
- INR 19 lakhs — truck purchase, customisation, kitchen equipment and interior setup
- Initial Inventory & Supplies
- INR 2 lakhs — ingredients, packaging, utensils and cleaning supplies
- Licences, Permits & Insurance
- INR 1 lakh
- Marketing & Launch
- INR 1 lakh — advertising, social media and local events
- Training & Onboarding
- INR 1 lakh — franchisee and staff training, including travel and accommodation (if necessary)
- Working Capital
- INR 1 lakh — salaries, fuel and maintenance during the initial period
- Total Estimated Investment
- INR 30 lakhs
These figures are approximate and may vary based on location, size of the food truck, local regulations and market conditions. Please conduct thorough research and consult financial experts for an estimate tailored to your circumstances.
Interested in the franchise?
Frequently Asked Questions: Food truck franchise
How much does the BlackTree food truck franchise cost?
The estimated total investment is about INR 30 lakhs, including a one-time franchise fee of INR 5 lakhs. A 6% royalty applies on monthly net sales.
What support does a food truck franchise partner get?
Site selection, a customised truck and equipment, training for you and your staff, marketing support and ongoing operational support.
What is the break-even period?
The estimated break-even period is 12–18 months. These figures are approximate and vary by location and market conditions.
