97 Second Marketing Strategy For Small Businesses

This video offers a straightforward marketing strategy for small businesses, focusing on how to effectively use social media ads to reach specific audiences. The advice is tailored for someone who has written a book about pregnancy and parenting, highlighting how to find and target potential readers.

Day Trading Attention: The Core Idea

The main point is about "day trading attention," which means finding where people are paying attention and doing it cheaply. While a Super Bowl ad might be great, it's usually too expensive. The real opportunity lies in finding what's underpriced, and right now, that's often Facebook ads.

Finding Your Niche Audience

The key is to be strategic and target people based on their interests. For example, if you've written a book about miscarriage, you can use Facebook's search engine to find groups and pages related to that topic. The more specific your niche, the better. Selling a specific type of wine, like Pinot Noir from Burgundy, is easier than just selling "wine" because you're reaching a more defined audience.

Key Takeaways

• Target specific interests: Use keywords like "miscarriage" on platforms like Facebook to find relevant groups and pages.
• Utilise social media features: Leverage Facebook's search engine and Instagram hashtags to identify people talking about your subject matter.
• Engage with influencers: Reach out to people who are already discussing your topic, like those with radio shows or podcasts, to collaborate.
• Be direct in your outreach: When contacting potential collaborators, clearly state your purpose (promoting your book) and ask what they need in return.

How to Execute the Strategy

Once you've identified relevant groups or interests, you can create ads. This could be a picture of you, your book, or a short video clip. You then place these ads and target the people within those specific groups or who have shown interest in that niche.

It's not just about Facebook. You can also use Instagram. Search for hashtags related to your topic, find people who are posting about it, and then look for individuals who are already talking about it extensively, perhaps through their own radio shows or podcasts. A direct message saying you're writing a book on the subject and asking how you can collaborate can be very effective. Often, they might just be looking for guests, which is a simple way to get exposure for your book.