Product category or USP .
T-shirt
- V-neck Biowash Half Sleeves
- Round Neck Biowash Half Sleeves
- V neck full sleeve Biowash
- Round Neck full sleeve Biowash
- Polo T-shirt
- Lycra T Shirts
- Fancy t shirts
Jeans
- Men's Jeans
Men's Accessories
- SUNGLASSES
- BELT'S
- Wallet'S
Women's Lingerie
- Floral Print Ruffle Midi Dress
- Maxi Dresses
- sweatshirt for women
- Top
- Coats ,Jackets, Blazers
- Jeans
- LEGGING
- Female Lingerie
- ABOUT BLACKTREE
BLACKTREE is the one-stop online fashion destination for all your fashion needs. Inspired by the international runways and the global street scene we offer wearable fashion at pocket-friendly prices, right to your doorstep.
A first for fashion online, our team of dedicated buyers work round the clock from our offices in CHINA and India to curate an exclusive selection of the best international high street product .
Discover a new and exciting BLACKTREE private label collection each month from our team of talented designers based at our CHINA fashion la
Competitors & USP
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Blacktree Brand Details |
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Parent Company |
IBO Software |
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Category |
Fashion brand |
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Sector |
Ecommerce |
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Tagline/ Slogan |
An exclusive fashion e-store for you . |
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USP |
Looks forward to bring strong international quality to the new Indian consumer. Not only to enhance style quotient but also to be able to fuse our traditional wear with the western wear.
Also, Extend Blacktree fashion credentials by bringing both established and new designers to the consumer in India through exclusive design collaborations.
Develop delivery and price promises for the consumer that are reliable, affordable and price-worthy.
Seventy percent of our products are exclusive”
collaborations with young CHINESS designers .
Authentic designs from CHINA, selection of stock from reputable domestic and international brands and an in house private label as well. |
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Blacktree STP |
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Segment |
Fashion brand for conscious online shoppers . |
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Target Group |
Middle-High income, fashion conscious, young online shoppers |
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Positioning |
One stop store for every fashion need |
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Blacktree SW Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Analysis of Myblacktree.com
1. Collaboration with biggest names of international fashion industry. 2. Fresh fashion with international product quality getting launched every month. 3. Private label fashion collection gets launched every month with the help of its CHINA based fashion hub.. 4. Decision to tie up with future group in india 5 It has to create international quality product as like French Connection, Emporio Armani, Calvin Klein, in India |
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Weaknesses |
Here are the weaknesses in the Blacktree . 1. It is a self-funded company run by its own money, which neither has any market borrowings nor any bank.
2. Relatively less brand visibility in India in comparison to its strong competitors. 3. People in India still not very comfortable making online payments means limited customers |
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Blacktree Competition |
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Competitors |
Below are the top 5 competitors: 1. fashionara 2. Fashion And You 3. shein.in 4. DVR 5. Yepme |
