Product category or USP .

 

        T-shirt  

  • V-neck Biowash Half Sleeves
  • Round Neck Biowash Half Sleeves
  • V neck full sleeve Biowash
  • Round Neck full sleeve Biowash
  • Polo T-shirt
  • Lycra T Shirts
  • Fancy t shirts

 

        Jeans

  • Men's Jeans

 

     Men's  Accessories

  • SUNGLASSES
  • BELT'S
  • Wallet'S

 

       Women's Lingerie

  • Floral Print Ruffle Midi Dress
  • Maxi Dresses
  • sweatshirt for women
  • Top
  • Coats ,Jackets, Blazers
  • Jeans
  • LEGGING
  • Female Lingerie

 

  • ABOUT BLACKTREE

BLACKTREE is the one-stop online fashion destination for all your fashion needs. Inspired by the international runways and the global street scene we offer wearable fashion at pocket-friendly prices, right to your doorstep.

A first for fashion online, our team of dedicated buyers work round the clock from our offices in CHINA and India to curate an exclusive selection of the best international high street product .

Discover a new and exciting BLACKTREE private label collection each month from our team of talented designers based at our CHINA fashion la

                               

                          Competitors & USP

Blacktree Brand Details

Parent Company

 IBO Software

Category

Fashion brand

Sector

Ecommerce

Tagline/ Slogan

An exclusive fashion e-store for you .

USP

Looks forward to bring strong international quality  to the new Indian consumer.

Not only to enhance style quotient but also to be able to fuse our traditional wear with the western wear. 

 

Also, Extend Blacktree fashion credentials by bringing both established and new designers to the consumer in India through exclusive design collaborations. 

 

Develop delivery and price promises for the consumer that are reliable, affordable and price-worthy.

 

Seventy percent of our products are exclusive”

 

collaborations with young  CHINESS designers .

 

Authentic designs from CHINA, selection of stock from reputable domestic and international brands and an in house private label as well.

Blacktree  STP

Segment

Fashion brand for conscious online shoppers .

Target Group

Middle-High income, fashion conscious, young online shoppers

Positioning

One stop store for every fashion need

                           

 

Blacktree  SW Analysis

Strengths

Below is the Strengths, Weaknesses, Analysis of  Myblacktree.com

 

1. Collaboration with biggest names of international fashion industry.

2. Fresh fashion with international product quality getting launched every month.

3. Private label fashion collection gets launched every month with the help of its  CHINA based fashion hub..

4. Decision to  tie up with future group in india

5  It has to create international quality product as like French Connection, Emporio Armani, Calvin Klein,  in India

Weaknesses

Here are the weaknesses in the Blacktree .

1.  It is a self-funded company run by its own money, which neither has any market borrowings nor any bank.

 

2. Relatively less brand visibility in India in comparison to its strong competitors.

3. People in India still not very comfortable making online payments means   limited customers

 

Blacktree Competition

Competitors

Below are the top 5 competitors:

1. fashionara

2. Fashion And You

3. shein.in

4. DVR

5. Yepme

 
AT-IBO SOFTWARE  ,126/7 WEST BORING CANAL ROAD ANANDPURI PATNA -800001   Web:-www.myblacktree.com,info@myblacktree.com