Franchise Opportunity: BlackTree Food Truck

Join the renowned BlackTree Food Truck franchise, BlackTree Food Truck emerges as a distinctive player in the burgeoning Indian food truck industry, pioneering a unique 100% cashback guarantee on food purchases. This innovative approach differentiates them from established online food delivery platforms like Zomato and Swiggy, which typically add a premium to restaurant menu prices.

Furthermore, unlike delivery platforms that may incur additional charges beyond menu prices, Black Tree prioritizes customer value by offering a comprehensive cashback program.

the brand specializing in a unique fusion of food and fashion. Offering innovative concepts and delicious offerings, we're expanding nationwide with our one-of-a-kind franchise opportunity.

Indian Street Food Market Size Analysis

• Market Size (2024 Estimate): The Indian street food market is estimated to have a potential valuation of around INR 140,000 crores (approximately $17 billion USD) or more in 2024.
• Growth Drivers:
  • Urbanization: Rapid urbanization leads to an increased demand for convenient and affordable food options.
  • Rising disposable income: a growing middle class with more money to spend on eating out.
  • Changing Lifestyles: Busy schedules and a desire for quick meals.
  • Tourism: The popularity of Indian street food attracts both domestic and international tourists.

Key Problems in the Indian Street Food Sector

1. Hygiene and Food Safety: The biggest challenge, often due to:
   • Limited brand presence in the street food market.
   • Limited adoption of technology in the street food sector.
   • Lack of clean water and sanitation facilities 
   • Improper food handling and preparation practices
   • Use of substandard ingredients
2. Lack of Regulation: The sector is largely unorganized, with minimal regulatory oversight, leading to inconsistent quality standards.
3. Infrastructure Deficiencies:
   • Limited access to proper vending spaces.
   • Poor waste management systems.
   • Lack of basic amenities like electricity.
4. Limited Financial Support: Street food vendors often struggle to secure loans or financial assistance to improve their businesses.

India Population: Street Food Consumption

• Demographics: It's difficult to pinpoint the exact percentage of Indians relying on street food daily. However, consumption is widespread across socioeconomic classes, with a higher frequency among:
  • Urban populations
  • Students and working professionals
  • Lower-income groups
• Factors Affecting Consumption:
  • Affordability
  • Convenience
  • Flavor and variety
  • Cultural familiarity

Franchise Highlights:

• First-of-its-kind food truck concept in India
• Live food-making process for transparency and trust
• Real-time entertainment and laser shows during dining
• Fusion of fashion and food with 100% cashback rewards
• Strong focus on hygiene, cleanliness, and eco-friendly practices

Franchise Details:

• Franchise fee: INR 5 lakhs (one-time, non-refundable)
• Royalty fee: 6% of monthly net sales
• Franchise term: 5 years, renewable
• Estimated total investment: INR 28 lakhs

Franchisee Support:

• Site selection and evaluation assistance
• Customized food truck design, equipment, and layout
• Comprehensive training for franchisee and staff
• Marketing and promotional support
• Ongoing operational and technical assistance

Expansion Strategy:

• Target locations: Tier 1, 2, and 3 cities across India
• Preferred franchisees: Passionate entrepreneurs with business experience and local market knowledge
• Marketing and advertising: Social media, print media, and local events for brand awareness
• Partnerships: Collaborate with local businesses, festivals, and events for visibility

Financial Projections:

• Estimated break-even period: 12–18 months
• Expected ROI: 35–40% within 3-5 years

Implementation Timeline:

• Phase 1 (0-1 Week): Develop marketing materials, franchise agreement, and training manuals
• Phase 2 (1-2 months): Initiate franchisee recruitment and onboarding process
• Phase 3 (1-2 months): Launch food trucks.

Franchise Investment Breakdown:

• Franchise fee: INR 2 lakhs
• Customized Food Truck: INR 19 lakhs
• Initial Inventory and Supplies: INR 2 lakhs
• Licenses, Permits, Insurance , Legal Fee : INR 2 lakh
• Marketing and Launch Expenses: INR 1 lakh
• Training and Onboarding: INR 1 lakh
• Working Capital: INR 1 lakh
• Total Estimated Investment: INR 28 lakhs

Customer Benefits:

• 100% Hygienic Food
• 100% Cashback on food purchases
• Live food-making process
• Real-time entertainment and laser shows
• Fusion of fashion and food
• Customized regional menus
• Eco-friendly practices
• Convenient online ordering and tracking
• Seasonal promotions and loyalty programs
• Community involvement

If you're interested in this exciting franchise opportunity, contact us at info@myblacktree.com for further details.

Please note that this summary is a concise representation of the franchise opportunity. For more comprehensive information, kindly refer to the detailed sections above.

Note: Consulting fees, legal fees, or franchise fees are not refundable, and all interior costs and labor charges are payable by the franchisee.